Release the potential of Big Data to
scale up sales
increase profitability
globalise
plan growth
of your e-commerce
The right data for the right teams
Using Vertex AI for Feed Marketing and Business Intelligence for e-commerce,
Feed Octopus integrates with your data sources and processes them.
Feed Octopus integrates with your data sources and processes them.
Advertising & Marketplace platforms
E-commerce platforms
Data warehouses
Others
E-commerce leaders
Single source of truth for the whole organisation
Single source of truth for the whole organisation
PPC & Marketing specialists
Advanced Feed Marketing and marketing effectiveness reporting from all channels
Advanced Feed Marketing and marketing effectiveness reporting from all channels
Chief Operating Officers
Key KPIs and forecasts in one place
Key KPIs and forecasts in one place
Analysts
Access to raw data from all integrations
Access to raw data from all integrations
Output data
Platform for
performance and analytics teams
performance and analytics teams
E-commerce 
Digital Marketing Agency 
E-commerce leader 
PPC & Marketing specialist 
Analyst Feed Octopus is right for your e-commerce if:
- You have a large number of SKUs – ideally amounting to tens or hundreds of thousands of products..
- You sell through Google Shopping and other advertising channels – ideally across multiple markets.
- You have a lot of distributed data and don’t have the time or resources to analyse it manually.
- You want to reduce the need for IT and digital resources in the area of performance and analytics.
- You dream of a cloud-based Business Intelligence environment that tells you how to grow your business based on AI.
Why should your digital marketing agency use Feed Octopus?
- A range of automations to speed up operations on product feeds and advertising accounts.
- A structure of accounts, projects and accesses tailored to the agency working model.
- A testing environment whose security your customers and employees will appreciate.
- A ready-made repository of dozens of Feed Marketing tactics, lowering the required experience for advanced operations on product files.
- Ready-made dashboard templates for customers, which aggregate data from any source to improve work reporting.
From an e-commerce Leader's perspective, what issues does Feed Octopus address?
- Reducing the need to own IT and digital resources, which reduces costs and accelerates recruitment.
- No need to invest time and money in in-house cloud solutions for Business Intelligence and Feed Marketing.
- Deep customisation is possible thanks to hundreds of applications available on the Google Cloud Marketplace, which act as ready-made components to ramp up your e-commerce.
- The use of Vertex AI to create predictions for the growth of your business based on large amounts of data.
If you are a PPC Specialist, you will definitely appreciate:
- Advanced operations on large product data batches.
- A ready repository of dozens of Feed Marketing tactics developed by PPC experts like you.
- Account automation that will give you more time for strategic work.
- Dozens of inbound and outbound integrations, which will allow you to start selling through new channels in new markets quickly and securely.
- Simple and intuitive reporting. Preparing beautiful dashboards for your customers is a piece of cake.
f you are responsible for data and e-commerce analytics, then you will definitely appreciate:
- Native integration and use of Google Looker to build a Business Intelligence environment.
- A ready-made repository of dashboard templates for e-commerce which will speed up the building of your reporting system.
- Intelligent data processing using Big Query ML and Vertex AI, which will enable previously unavailable analysis and increase data usability.
- Low-code simplicity so that we can quickly prepare dedicated integrations with any external data sets for you.
Platform for
performance and analytics teams
performance and analytics teams
Feed Octopus is right for your e-commerce if:
- You have a large number of SKUs – ideally amounting to tens or hundreds of thousands of products..
- You sell through Google Shopping and other advertising channels – ideally across multiple markets.
- You have a lot of distributed data and don’t have the time or resources to analyse it manually.
- You want to reduce the need for IT and digital resources in the area of performance and analytics.
- You dream of a cloud-based Business Intelligence environment that tells you how to grow your business based on AI.
Why should your digital marketing agency use Feed Octopus?
- A range of automations to speed up operations on product feeds and advertising accounts.
- A structure of accounts, projects and accesses tailored to the agency working model.
- A testing environment whose security your customers and employees will appreciate.
- A ready-made repository of dozens of Feed Marketing tactics, lowering the required experience for advanced operations on product files.
- Ready-made dashboard templates for customers, which aggregate data from any source to improve work reporting.
From an e-commerce Leader's perspective, what issues does Feed Octopus address?
- Reducing the need to own IT and digital resources, which reduces costs and accelerates recruitment.
- No need to invest time and money in in-house cloud solutions for Business Intelligence and Feed Marketing.
- Deep customisation is possible thanks to hundreds of applications available on the Google Cloud Marketplace, which act as ready-made components to ramp up your e-commerce.
- The use of Vertex AI to create predictions for the growth of your business based on large amounts of data.
If you are a PPC Specialist, you will definitely appreciate:
- Advanced operations on large product data batches.
- A ready repository of dozens of Feed Marketing tactics developed by PPC experts like you.
- Account automation that will give you more time for strategic work.
- Dozens of inbound and outbound integrations, which will allow you to start selling through new channels in new markets quickly and securely.
- Simple and intuitive reporting. Preparing beautiful dashboards for your customers is a piece of cake.
f you are responsible for data and e-commerce analytics, then you will definitely appreciate:
- Native integration and use of Google Looker to build a Business Intelligence environment.
- A ready-made repository of dashboard templates for e-commerce which will speed up the building of your reporting system.
- Intelligent data processing using Big Query ML and Vertex AI, which will enable previously unavailable analysis and increase data usability.
- Low-code simplicity so that we can quickly prepare dedicated integrations with any external data sets for you.
Use the power of AI
to optimise product files
for key advertising channels
to optimise product files
for key advertising channels
Smartly model your data for the requirements of advertising channels like Google Shopping, Meta Ads and Ceneo.
Create your own versions of the data and add custom labels as a result of external data sources.
Finally, you lower the necessary knowledge threshold, save time and improve the quality of your optimisation,
and better feeds mean better results for advertising campaigns and e-commerce as a whole.
Unleash the power of data
with Data Warehouse
with Data Warehouse
We have prepared ready-made dashboard templates, but you can also create your own dashboard templates.
This will allow you to easily connect and process raw data from all integrations.
Ready-made data connectors available through Biq Query within the Google Cloud Marketplace will further enrich your BI system
with minimal involvement. You no longer have to be a large e-commerce company to have BI.
Feed Marketing is a key area
for improving e-commerce performance
for improving e-commerce performance
2 out of 5
e-commerce advertisers use custom labels to optimise their PPC campaigns
10%
of e-commerce advertisers provide additional product information using external data sources
10
That's the average number of advertising channels through which online shops with SKUs 50k+ sell.
44%
of images and shipping information account for 44% of all rejected product ads
Automate with pre-defined feed marketing strategies
or create your own with the help of GPT-3.
or create your own with the help of GPT-3.
We have condensed more than 10 years of know-how in the area of optimising product files and working with advertising accounts for e-commerce.
Right from the start you get access to a continuously expanding repository of SQL rule-based strategies. Moreover, you can freely modify them and create your own strategies with the help of GPT-3.
GPT-3 is a machine learning platform. Algorithms can be used to generate product descriptions or product images for online stores. The interface can also be used to generate videos.
Key benefits of Feed Octopus
Low-code integrations
We have prepared and are continuously developing key inbound and outbound integrations for you. Thanks to our Google Cloud-based architecture, we natively integrate with Google products such as Analytics, Ads, Merchant Center, Looker and others. We have taken care of key input integrations like Google Sheets, XML, CSV, e-commerce engines and PIM software. Do you need dedicated integration? We will prepare it for you.
Google Cloud-based architecture
By relying on Google Cloud, you have the guarantee of virtually unlimited cloud computing and system stability. This makes Feed Octopus most effective for extensive e-commerce sites that require real-time processing of large amounts of data.
Access to add-ons within the Google Cloud Marketplace
Starting to use Feed Octopus opens you up to a digital revolution, as you will be able to use the add-ons available within the Google Cloud Marketplace. As a result, you don't have to write a data connector from scratch, and you can easily create automations for data flow and processing. Add-ons are divided into categories such as social networks, virtual machines, advertising, analytics and many more. Check it out yourself [link to GCM https://console.cloud.google.com/marketplace?_ga=2.162742459.660385264.1668413153-611221599.1667402735 ].
Machine learning (ML) supported by Vertex AI
In Vertex AI, you can now easily train and compare models using AutoML or a custom learning model. All models are stored in a single central repository. Whichever learning option you choose, you can save models, implement them, and you can make predictions for sales and the effectiveness of both the products in your offer and of your advertising channels, taking their seasonal nature and other variables into account.
Ready-made analytics dashboard templates for e-commerce
E-commerce teams suffer from an overabundance of data that they can't process and use in practice. Feed Octopus will help tame the data. From now on, you won't have to log into Google Analytics, your warehouse system, your e-commerce engine or jump through Excel files to get key information about your products and your entire business.
Relational data model and test environment
By default, Feed Marketing tools have a flat structure. We have focused on relational data models so that you can easily map, process and versionise data even when it comes from multiple sources and in different formats. This will be particularly appreciated by advanced users who are tired of the limitations of their existing systems.
Online and offline sales teams finally speak one language - the language of data
Feed Octopus allows you to combine information about a specific product's sales in both online and offline channels. This does not solve all the problems of omnichannel sales, but it will make it easier to make decisions in the stationary shop network based on data from e-commerce sales and vice versa.
Dedicated onboarding accelerating the “AHA!” moment
All this sounds complicated, and you're worried that you don't have enough resources in your e-commerce? Don't worry. Feed Octopus was created precisely to reduce your IT and Digital resource needs. Our deployment team will help you set up the system by connecting your data, setting up dashboards, writing dedicated integrations and launching your first campaigns or add-ons.
FAQ
Frequently Asked Questions
GPT-3 is a machine learning platform that enables developers to create and deploy AI models. Algorithms can be used to generate product descriptions or generate product images for online stores. The interface can also be used to generate videos.
GPT-3 can also have a wide range of use in e-commerce, such as: predicting product categories based on text data, generating relevant source code based on the description alone (SLQ-based tactics), extracting relevant information from unstructured data, translating text in one language into several others, editing ad titles, advertising slogans and much, much more.
Vertex AI combines Google Cloud services to build machine learning (ML). Using Auto ML simplifies the training of data models and reduces the competence required. How to use this in practice? For Feed Marketing and Data Warehouse, you process the data and create your own models and versions.
Vertex AI Forecast can help you analyse large data sets and prepare demand forecasts based on them. This will help you reduce over- or understocking, or seasonal shortages, spend less cash and not unnecessarily expand your warehouse. Users can take into account up to 1,000 different demand drivers (colour, brand, promotion schedule, e-commerce traffic statistics and more) and set budgets to create a forecast.
GPT-3 can also have a wide range of use in e-commerce, such as: predicting product categories based on text data, generating relevant source code based on the description alone (SLQ-based tactics), extracting relevant information from unstructured data, translating text in one language into several others, editing ad titles, advertising slogans and much, much more.
Vertex AI combines Google Cloud services to build machine learning (ML). Using Auto ML simplifies the training of data models and reduces the competence required. How to use this in practice? For Feed Marketing and Data Warehouse, you process the data and create your own models and versions.
Vertex AI Forecast can help you analyse large data sets and prepare demand forecasts based on them. This will help you reduce over- or understocking, or seasonal shortages, spend less cash and not unnecessarily expand your warehouse. Users can take into account up to 1,000 different demand drivers (colour, brand, promotion schedule, e-commerce traffic statistics and more) and set budgets to create a forecast.
Every e-commerce business has a so-called product file. This is information, usually in XML or CSV format, about its offer. The depth of information that the basic product file contains depends not only on your shop's offer but also on which e-commerce engine you use. On the other hand, each advertising system or marketplace like Google Ads, Meta Ads, Ceneo, Allegro and others has its own standard for both required and optional data. How deeply you optimise your product file for the requirements of a specific advertising channel determines the effectiveness of your advertising campaigns.
If you haven’t yet looked for a space for performance of your e-commerce through feed marketing, we have two things to say to you. The first is that you definitely have a performance space here, and certainly Feed Octopus will allow you to make the most of it. The second is that you are probably losing money every day and you should probably change that. Feed Octopus is particularly effective when selling a large offer to multiple markets through multiple advertising channels. Where popular feed marketing apps are done is where Feed Octopus begins. The more data and the more dynamic its processing is, the greater the value that Feed Octopus provides to you.
If you haven’t yet looked for a space for performance of your e-commerce through feed marketing, we have two things to say to you. The first is that you definitely have a performance space here, and certainly Feed Octopus will allow you to make the most of it. The second is that you are probably losing money every day and you should probably change that. Feed Octopus is particularly effective when selling a large offer to multiple markets through multiple advertising channels. Where popular feed marketing apps are done is where Feed Octopus begins. The more data and the more dynamic its processing is, the greater the value that Feed Octopus provides to you.
In short, Data Warehouse is the single, main and most trusted source of truth about your e-commerce business, starting with a single product and ending with the entire shop. It’s a place where you can collect, correlate and analyse data from multiple sources and in multiple formats. For this to be effective, you need flexible technology, multiple data connectors, stability and high computing power. The game changer involves using artificial intelligence in the form of Vertex AI to analyse data.
An additional challenge is maintaining data integrity and hygiene. Having worked with e-commerce businesses for many years, we have noticed that some data is stored in Google sheets, some in the ERP system, the warehouse system, the shop engine, Google Analytics or Google Ads. The challenge is to link this data within a single product and thus make practical use of it, which gives tangible support for business analysis and planning.
An additional challenge is maintaining data integrity and hygiene. Having worked with e-commerce businesses for many years, we have noticed that some data is stored in Google sheets, some in the ERP system, the warehouse system, the shop engine, Google Analytics or Google Ads. The challenge is to link this data within a single product and thus make practical use of it, which gives tangible support for business analysis and planning.
We have specifically designed Feed Octopus so that you can use the add-ons available within GCM simultaneously with access to the platform. There, you will find hundreds of categorised add-ons, ready to be deployed and customised for your business needs. You can choose from categories such as Big Data, Machine Learning, Analytics or Advertising. The Feed Octopus deployment team will help you get the system up and running and map out the use of add-ons to grow your e-commerce. We encourage you to check out the GCM's resources at this link [https://console.cloud.google.com/marketplace?_ga=2.162742459.660385264.1668413153-611221599.1667402735 ].
It depends :) The deployment time depends on the scale of your shop and your business needs, which we map during the first DEMO talk. It is at this meeting that we will show you the system and gather the initial information needed to design a deployment map, which is used to maximise support for your business goals.
The start of optimisation of product files for popular advertising channels is available almost immediately. Designing and launching Data Warehouse - especially if you find that you require customised integrations - will take from a few days to a few weeks. On the technological side, we have done everything to make it as smooth and easy as possible.
The start of optimisation of product files for popular advertising channels is available almost immediately. Designing and launching Data Warehouse - especially if you find that you require customised integrations - will take from a few days to a few weeks. On the technological side, we have done everything to make it as smooth and easy as possible.
Based on the DEMO talk and your needs gathered, we prepare a customised offer for your business, which includes transparent pricing information. The price covers access to the platform, deployment and support. The final price will depend on the functionalities you decide on, the extent of support and the customisations you require.
